£001
Free to list
Create and publish listings with no listing charge and no upfront cost.
FOUNDING SELLERS · UK BETA
YOUR MERCH
DESERVES MORE.
Sell Merch from music, film, TV, theatre, comedy, sport, gaming, comics, animation, creators and podcasts—and beyond—all in one specialist marketplace.
MUSICFILMTVTHEATRECOMEDYSPORTGAMINGCOMICS & ANIMATIONCREATORS & PODCASTSCULTURE & LIFESTYLE
FOUNDING SELLERS · UK BETA
YOUR MERCH
DESERVES MORE.
Sell Merch from music, film, TV, theatre, comedy, sport, gaming, comics, animation, creators, podcasts and beyond—all in one specialist marketplace.
MUSICFILMTVTHEATRECOMEDYSPORTGAMINGCOMICS & ANIMATIONCREATORS & PODCASTSCULTURE & LIFESTYLE
01 / THE IDEA
ALL KINDS OF MERCH. ALL KINDS OF SELLERS.
Whatever corner of Merch you’re into, there is a place for it on Check The Merch™. Sell official releases, vintage finds, fan collectibles, promotional items, signed pieces, deadstock and resale Merch. Private collectors can sell alongside artists, creators, clubs, labels, studios, shops, venues and Merch businesses.
02 / WHY SELL HERE
SELLER-FIRST,
FROM DAY ONE.
100%02
Keep the item sale price
0% standard seller commission. You keep 100% of the item sale price.
PRIVATE03
Buyer questions are your choice
Choose whether buyers can ask item-specific questions on Check The Merch™. Your contact details stay private.
POSTAGE04
Buyer pays delivery
The buyer pays postage. Compatible delivery choices will be confirmed before beta invitations.
OPEN05
Not just businesses
Private collectors can sell alongside artists, labels, shops, creators, studios, festivals and other organisations.
MERCH06
A specialist marketplace
Your item belongs among relevant Merch from every sector—not buried between unrelated products.
DETAILS07
Tell the full story
Add condition, sizing, origin, cultural connection and provenance so buyers understand what makes it special.
BOOST08
Artwork-led discovery
Inspiration-led browsing is planned to help buyers discover Merch they did not know to search for.
MORE PLANNED BETA FEATURES
GOOGLE
Search-friendly public listing pages designed for discoverability.
TRUST
Protected payment and delivery steps designed to give buyers more confidence.
PAYOUT
Secure payout release after delivery or receipt is confirmed.
EXTRAS
Optional Featured Listings and seller spotlights for additional visibility.
DENZIL™
Planned Denzil™ discovery assistance to help buyers find related Merch and niche collectibles.
Buyers pay the Check The Merch™ platform fee: 7% of the item price (75p minimum and £5 maximum). Sellers retain 100% of the item sale price unless they choose an optional paid promotion.
Check The Merch™ is pre-launch. Final payment and delivery arrangements will be confirmed before beta invitations.
02A / SELLER TOOLS IN DEVELOPMENT
LESS ADMIN.
MORE SELLING.
We’re building ways to make selling on Check The Merch™ easier for shops and collectors alike. These are planned features, not live services.
SHOP & STOCKPLANNED
KEEP YOUR STOCK IN STEP.
We’re working towards optional shop connections that help sellers manage stock without duplicating every update. Shopify is the intended first pilot; WooCommerce, eBay and Whatnot are being assessed where supported. The goal is to reduce double-selling—not to promise every platform is connected at launch.
BULK & MULTI-UPLOADPLANNED
LIST MORE. TYPE LESS.
Multiple photos per item and bulk listing imports are planned, including ways to bring across sizeable inventories from supported shops or files. Sellers will still review details and submit eligible items for marketplace approval.
LISTING VIDEOSPLANNED
SHOW IT IN ACTION.
Short item videos are planned so buyers can see condition, movement and working features—especially useful for mechanical toys, retro collectibles and unusual Merch.
Integration partners, stock-sync capability, supported import formats, video limits and release timing are subject to testing and will be confirmed before these tools become available.
03 / PROVENANCE & DISCOVERY
NOT EVERY SALE
STARTS WITH A SEARCH.
PROVENANCE
A HISTORY BUYERS CAN FOLLOW.
Where evidence is available, Check The Merch™ is designed to connect an official or artist sale to later owners and resales—preserving provenance and relevant sale history.
INSPIRATIONS
LET THE ARTWORK FIND THE BUYER.
Planned artwork-led discovery will give sleeves, posters, garments and packaging a chance to catch the eye—even when a buyer did not arrive with a search in mind.
04 / PLANNED SELLING FLOW
- 1LIST IT
Add the story, condition, sizing, origin and cultural connection behind your Merch.
- 2SHIP IT
The planned flow lets the buyer choose a compatible delivery option and pay the postage.
- 3GET PAID
The planned protected flow releases payment after delivery or receipt is confirmed.
05 / GOOD TO KNOW
QUESTIONS,
ANSWERED.
Who can apply?
Private collectors, artists, creators, athletes, labels, studios, publishers, clubs, teams, shops, venues, attractions, festivals and Merch businesses are all welcome.
Is Check The Merch™ open outside the UK?
The founding seller beta is UK-first. Wider availability will be considered as the marketplace develops.
What can I sell?
Official releases, vintage pieces, fan collectibles, promotional items, signed pieces, deadstock and resale Merch with a genuine cultural connection. Counterfeit, unsafe or prohibited items will not be allowed.
What are the fees?
Listings are free and standard seller commission is 0%, so sellers keep the item sale price. Buyers pay the Check The Merch™ platform fee: 7% of the item price (75p minimum and £5 maximum). Optional paid promotion is always your choice.
Will my existing shop and stock sync?
Shop and stock connections are planned, with Shopify the intended first pilot. We are assessing other platforms including WooCommerce, eBay and Whatnot, subject to each provider’s technical support. Automatic syncing is not live yet.
Can I upload multiple items or a large inventory?
Multi-photo uploads and bulk listing imports are planned to make it easier to list numerous items, including large catalogues. Supported file formats, import limits and review requirements will be confirmed before release.
Can I add videos to listings?
Short seller-uploaded item videos are planned, especially to demonstrate mechanical toys or the working condition of collectibles. They are not yet available; limits and moderation rules will be confirmed before launch.
What happens after I join?
Your details are saved to the founding seller waiting list. We will contact you about beta access and launch updates; joining is free and does not commit you to list anything.
Is everything described here already live?
No. Check The Merch™ is pre-launch. Shop integration, stock syncing, bulk imports and videos are planned or being evaluated, not available on this waiting-list site. Final availability, payments and delivery arrangements will be confirmed before invitations.
06 / GET IN EARLY
BE THERE
BEFORE THE DROP.
Join the first wave of Check The Merch™ sellers and help shape a better home for Merch.
FOUNDING SELLER BETA · TARGETING THE FIRST 100 SELLERS
- ✓Founding Seller badge
- ✓Priority beta access
- ✓Seller launch guides and tutorials
- ✓Seller spotlights
- ✓Help shape the platform
- ✓Free lifetime entry to Check The Merch™ prize draws, subject to published prize-draw terms
SELLER WAITING LIST